The Chartered Institute of Marketing's Annual National Conference 2010

Most would agree that despite the stabilisation of the banking institutions the recovery process for most UK operations is still a formidable challenge. With this backdrop the demands on marketing professionals to be more effective with less resource are certain to increase.

For time-strapped marketers this pragmatic learning day will provide practical sessions from recognised thought leaders and be illustrated by proven senior marketing practitioners. They will examine four key areas, bringing all to life with case studies implementing the latest marketing techniques.

Discover smarter techniques and gain unique insight into:

		Marketing Strategy - 'getting your ducks in a row'
		Ensure your customer-focused approach delivers high returns across departments
		Internal Engagement - people champions from within
		Find out how to maximise the power of people champions whether employees, suppliers, or shareholders
		Social Media - recommendations from strangers
		Explore toolkits for best practice in creating social media strategy
		Digital Customer Relationship Management - know who your customers are
		Learn how to build customer loyalty using the latest CRM techniques.

Benefits for you

• Sharpen your knowledge and hear about successes from marketing practitioners
• Gain unique insight into the latest thinking and stay one step ahead
• Get instant answers to your questions, direct from experts

Benefits for your organisation

• Cost savings - target the right markets and customers
• Improve efficiency - make your marketing work harder
• Unique and cost effective learning opportunity - four compact training sessions in just one day

The Conference is eligible for 7 CPD hours within the Institute's Chartered CPD Programme. Please use your delegate badge as evidence of your CPD activity.

Programme

The Chartered Institute of Marketing Annual National Conference 2010 packs four distinct topics into one informative, educational and entertaining day. This is your opportunity to hear first-hand from the world's leading marketing experts.

View the full programme